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Audience Research

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Questionnaire

Survey

Another method of gathering research to help us decide what conventions to use in our film opening was an online survey.

After creating the survey we posted it online and we shared it on Facebook, we messaged friends asking the to fill it in and then share it on to others. We had a total of 25 people filled out our survey and the results that came back from it were much the same as our questionnaire results meaning we were fairly certain on what conventions would appeal to our target audience.

Conclusion

After completing all of our audience research my group and I found out some very important information that will really help us in creating an opening scene of a Teen RomCom that is really appealing to our target audience. Some of the information in which we received includes:

  • Our target audience would prefer to see a school setting in a Teen RomCom in order to help relate to them more

  • The main character should be female as it helps relate to our target audience as they too are mostly girls and therefore are more likely to face the same problems

  • The costumes in which the target audience would like to see characters in our film wearing should be casual and related to the latest trends.

  • The font used for the typography in our opening scene would appeal to our target audience more if it was san serif, this is because it is informal and helps the audience relax whilst watching

  • The audience feels that the sort of score used in the opening scene should portray a happy upbeat environment as one of the elements of Teen RomCom is comedy and it is easier to create comedy in a happy environment than that of a sad one.

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